Retention & Lifecycle Marketing Specialist

Klaviyo · Automation · Segmentation · Conversion & Retention

About me

I'm a Retention & Lifecycle Marketing Specialist with 3+ years of experience helping eCommerce and DTC brands improve customer engagement, retention, repeat purchases, and customer satisfaction.

My experience spans customer journey optimization, lifecycle marketing, customer communications, and retention initiatives across email, SMS, social media, and eCommerce platforms. I enjoy using customer insights, feedback, and data to create experiences that strengthen loyalty and encourage long-term customer relationships.

With a background in both retention marketing and customer experience, I collaborate closely with cross-functional teams to support customer satisfaction, business growth, and lasting brand loyalty.

SMS + Flow Sequencing Campaigns

56%+ Open Rate Segmented Campaign

Lifecycle Marketing at Scale (17,026+ Subscribers)

Email Marketing Case Studies

Strategic, data-driven email marketing built to convert, retain, and educate audiences.

Click images above to explore selected examples of email and SMS campaigns, lifecycle flows, and automated journeys I’ve designed, written, and optimized across DTC e-commerce brands.

Employer Testimonials

"I had the pleasure of partnering with Victoire on our email marketing efforts, and the experience was outsanding. her ability to develop effective email camapigns and automated journeys delivered remarkable outcomes. We saw strong growth in engagement and lead generation, thanks to her thoughtful strategy, clear messaging, and focus on measurable results."
“Working with Victoire was a game-changer for our brand. Her strategic approach to email marketing and lifecycle campaigns transformed how we communicated with our audience. From building engaging email campaigns to optimizing messaging and segmentation, she consistently exceeded our expectations and delivered meaningful results.”
“During Victoire’s time with our company, she demonstrated an exceptional ability to drive results through data-driven email marketing. Her attention to detail, analytical mindset, and strategic thinking significantly improved engagement and conversion rates. She consistently translated performance insights into action, strengthening our overall lifecycle strategy and making email a reliable growth channel for the business.”
“I’ve had the privilege of collaborating with Victoire on multiple projects, and her email and lifecycle marketing expertise always stood out. She has a strong ability to turn complex ideas into clear, engaging email content that resonates with audiences. By blending creativity with data-driven insights, she consistently improved engagement, conversions, and overall email performance.”